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Book: Helmut Schmid
He took the teachings of Emil Ruder at the Basel School of Design and developed them with his own unique twist, while remaining true to the principles of clarity, simplicity, and elegance.
Integrating both Eastern and Western influences, Schmid honed and applied his skills in areas such as visual identity for brands like "Pocari Sweat" (Otsuka Pharmaceutical), "Maquillage" (Shiseido), and "IPSA."
He also produced publications such as the renowned magazine "Typographic Reflections."
This book covers the complete works of this typographer.
The generous page layout gives life to each image, and the accompanying text offers an informative and pleasant narrative of his life and career.
Complementing "Weingart: Typography" and "Ruder: Typography, Ruder: Philosophy," this bilingual monograph completes the typographic ideas of the Basel school.
Book Title: Helmut Schmid / Typography
Pages: 240 pages (Hardcover)
Dimensions: 296 x 226 mm
Publisher: Lars Müller Publishers
Publication Year: 2023
※この商品はラッピング対象外です