Privacy Policy

Last Updated: May 26, 2026

ataW (operated by Sekisaka Co., Ltd., hereinafter referred to as "the Store") operates its online shop and website (including all related information, content, functions, tools, products, and services) to provide customers with a carefully curated shopping experience (hereinafter referred to as "the Service"). The Store utilizes Shopify to provide the Service.
This Privacy Policy describes how the Store collects, uses, and discloses personal information when customers visit, use, purchase, transact through the Service, or otherwise interact with the Store. In the event of a conflict between the Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of personal information.
Please read this Privacy Policy carefully. By using the Service, you acknowledge that you have read this Privacy Policy and understand our collection, use, and disclosure of your personal information.

Personal Information We Collect and Process

"Personal information" refers to information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or de-identified in a way that prevents identification or linkage.

Depending on your use of the Service, your residence, and applicable laws, we may collect and process the following personal information:

Contact Information: Name, address, billing address, shipping address, phone number, email address
Financial Information: Credit/debit card numbers, payment card information, financial account information, transaction details, payment methods, payment confirmation information
Account Information: Username, password, security questions, settings/preferences
Transaction Information: Products browsed, added to cart, added to wishlist, purchased, returned, exchanged, canceled, and past transaction history
Interactions with the Store: Contents of inquiries and communications with customer support, etc.
Device Information: Information about your device, browser, network connection, IP address, and other unique identifiers
Usage Information: Information about your interactions and operations with the Service

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you: Through account creation, use of the Service, contacting the Store, etc.

Automatically through the Service: From your device when using the Service, through cookies and similar technologies such as Shopify Analytics and Google Analytics. These tools collect access information to improve the Service and optimize advertising.

From service providers: When collected and processed by service providers entrusted by the Store

From partners or other third parties

Purposes of Using Personal Information

We may use the personal information we collect for the following purposes:

・Provision and Improvement of the Service This includes processing payments, fulfilling orders, remembering settings, managing accounts, arranging shipping, handling returns/exchanges, posting product reviews, and providing a personalized shopping experience.

・Marketing and Advertising We use it to send promotional information via email, SMS, or postal mail, and to display advertisements on the Service and other websites (including those based on past purchase history and actions on the Service).

・Security and Fraud Prevention We use it for account authentication, providing a secure payment environment, detecting, investigating, and responding to fraudulent, illegal, or malicious activities, and protecting the Service.

・Communication with Customers We use it to provide customer support, respond to inquiries, and ensure the smooth provision of the Service.

・Legal Compliance We use it to comply with applicable laws, respond to legal proceedings, and enforce our terms of service and policies.

Disclosure of Personal Information to Third Parties

We may disclose personal information to third parties for legitimate purposes in the following cases:

Vendors/contractors responsible for Shopify, IT services, payment processing, data analysis, customer support, cloud storage, shipping, etc.
Marketing partners (including personalized advertising through Shopify)
Disclosure based on customer instructions/consent (e.g., product delivery, SNS integration)
Group companies/affiliated companies
Disclosure for the purpose of mergers, business transfers, compliance with legal obligations, enforcement of terms of service, or protection of rights

Relationship with Shopify

The Service is hosted by Shopify, and Shopify collects and processes personal information related to access to and use of the Service. Information you submit to the Service will be transmitted and shared with Shopify and related third parties (including those located outside your country of residence).

For information on how Shopify uses personal information and your rights, please refer to the Shopify Privacy Policy.

External Links

The Service may contain links to websites operated by third parties. If you follow a link to a site not affiliated with us, please review that site's privacy and security policies. We are not responsible for the content, accuracy, or reliability of those sites.

Minors

The Service is not intended for individuals under the age of 18 (in accordance with the age of majority in Japan). We do not intentionally collect personal information from individuals under the age of 18. If you become aware that a child has provided us with personal information, please contact us at the contact information provided below.

Information Security and Retention

No security measure is foolproof, and complete security cannot be guaranteed. The retention period for personal information is generally five years from the date of purchase (in accordance with statutory retention periods for tax and accounting purposes). After that, it will be promptly deleted or anonymized. However, this does not apply in cases where there are special circumstances, such as the need to maintain an account, provide the Service, fulfill legal obligations, resolve disputes, or enforce contracts.

Your Rights

Depending on your place of residence, you may have some or all of the following rights:

Right to Access/Disclosure: The right to request access to your personal information held by us
Right to Deletion: The right to request the deletion of your personal information held by us
Right to Correction: The right to request the correction of inaccurate personal information
Right to Portability: The right to receive a copy of your personal information and to request its transfer to a third party
Right to Opt-out of Targeted Advertising: The right to stop the provision or sharing of personal information to third parties for advertising purposes
Right to Opt-out of Email Subscriptions: The right to stop receiving promotional emails (always possible via the unsubscribe link in the email)

Residents of the EEA (European Economic Area) or the UK also have the following rights in addition to those listed above:

Right to Object/Restrict Processing: The right to request the cessation or restriction of processing for specific purposes
Right to Withdraw Consent: The right to withdraw consent at any time for processing based on consent

If you wish to exercise these rights, please contact us at info@ata-w.jp with your name, contact information, and the details of your request. We will respond within a reasonable period (generally within 30 days).

Complaints and Inquiries

If you have any opinions or complaints regarding the handling of personal information, please contact us at the contact information provided below. Depending on your region, you may have the right to lodge a complaint with a local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside of your country of residence. When transferring personal information from the EEA or the UK, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time for business, legal, or regulatory reasons. The revised policy will be posted on the website, and the "Last Updated" date will be updated.

Contact Information

For questions regarding this Privacy Policy or to exercise your rights regarding personal information, please contact us at:

Sekisaka Co., Ltd. / ataW
3-22-3 Akasaka-cho, Echizen City, Fukui Prefecture, 915-0256 Japan
TEL: 0778-43-0009 FAX: 0778-43-0071
Email: info@ata-w.jp